BeanCraft
Imagine awakening to the aroma of freshly brewed coffee, a ritual embraced by millions worldwide. Yet, within this tradition lies untapped potential—an opportunity to merge craftsmanship with technology. I knew my mission: to craft an app that seamlessly elevates the coffee-making experience, reflecting the BeanCraft's dedication to innovation and customer delight. Let's explore my process.
10 - 12 weeks
User research, ux design, user testing, visual design
Interviews, business analysis, competitive analysis, systems mapping, wireframing, prototyping, usability testing
Coffee Production
Challenge
Convenience is king. Traditional coffee-making methods often lack the flexibility and personalization desired by today's consumers. Bridging the gap between tradition and technology presents a challenge: how to simplify the coffee-making process while preserving its artisanal essence. This demands a seamless interface empowering users to customize their brewing experience.
Approach
I focused most of my research on interviews and studying coffee habits of working professionals. Through the development of personas, I analyzed the pain points and constraints and focused on the brewing experience. I then proceeded to prototype and test my ideas.
User Persona
Sarah is a busy professional in her mid-30s who values quality coffee as an essential part of her daily routine. She leads a fast-paced lifestyle, juggling work commitments, social activities, and personal interests. Sarah appreciates the ritual of brewing her own coffee at home as a moment of relaxation and indulgence amidst her hectic schedule.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.